Did I mention that this essay is about starting new enterprises? While it is possible to build your unique sales proposition around chicken eggs, what if you were able to hatch something new and different, by changing it up a bit?
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This is about Shark Tank- the TV show. Lots of people equate starting and investing in businesses to Shark Tank. It's the gold standard. The north star. The bee's knees. Any other superlatives you can think of.
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To me, this story speaks to an almost romantic notion of enterprise, opportunity, and freedom. It's also a definition of a paradigm shift.
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